You shoot the videos, you fund the Meta campaigns, people arrive — then they glance at the single link in your bio and leave, or they message you and wait. There is nowhere to buy, nobody answers the DM for hours, and with no Pixel in place Meta never learns who actually bought. FS Labs closes all of those holes at once.
You're at the top on Instagram — and the money disappears on the way down from that peak. It leaks in four separate places.
Without Meta Pixel and the Conversions API, Meta optimises for clicks rather than purchases. So as your budget grows, the algorithm gets better at finding the wrong person. This is the most expensive item of the four.
With no Pixel you can never reach the person who browsed and didn't buy. That's the cheapest-converting slice of paid advertising, and it isn't running at all.
Conversion actually happens in the DMs, and that channel is one hundred per cent manual. The "how much?" message waits three hours while the customer buys elsewhere.
There's either no link or a link tree. No catalogue, no cart, no booking. The interest you generated finds nowhere to land and dissolves.
They work together; none of them fixes this problem on its own.
A real destination for the person arriving from Instagram: product or service, price, cart or booking. A page that loads in a second on mobile and has one job — selling.
We feed every view, add-to-cart and purchase back to Meta. Since the iOS privacy changes the Pixel alone isn't enough; without server-side CAPI your measurement stays incomplete.
24/7 replies through the official Instagram Messaging API: instant answers to incoming questions, comment-to-DM flows, price and stock replies, and routing to a booking or a cart.
Custom audiences for people who browsed without buying, reminders for abandoned carts, lookalikes built from past customers. We switch on the cheapest-converting part of your spend.
Enter three numbers, tick four boxes. Everything is calculated in your browser — nothing is sent anywhere. The assumptions behind the result are printed underneath it; this is an estimate, not a guarantee. Use whatever currency you spend in.
We don't run your campaigns and we won't tell you we'll triple your budget. Our job is narrower and easier to measure: the page the ad lands on, the measurement, the DM automation and the retargeting infrastructure. While those are missing, switching agencies changes nothing — because the problem isn't the campaign, it's what happens after it.
One technical note, because this is where people get burned: we build DM automation on the official Instagram Messaging API. There are grey-market tools that log into your account and run a bot; they breach Meta's rules and can get your account disabled. We won't put an account carrying a five-figure monthly ad spend at that risk. The official route requires Meta app review and a business account — we build that into the timeline from day one.
There's an adjacent problem this page deliberately doesn't cover: not showing up at all when someone searches for you. If a business paying for ads has no digital footprint on Google, on maps, or in AI search, fixing the four leaks above isn't enough — when the ads stop, nothing remains. That's a separate job, and it's covered on the AI visibility page.
Build your digital footprint →We look at your account, your ad budget and your inbound DM traffic, and find which hole is bleeding hardest.
We show a sales page draft and a DM assistant demo running on your own products and prices. Free, no commitment.
Page, Pixel/CAPI, official API approval and retargeting audiences go live: 7 days of monitoring and 30 days of tuning included.
Let's talk about how many people the same money will lose you next month. Free, no commitment — 15 minutes is enough.
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