You're paying for the ads. The customer is getting lost on Instagram.
You shoot the videos, you fund the Meta campaigns, people arrive — then they glance at the single link in your bio and leave, or they message you and wait. There is nowhere to buy, nobody answers the DM for hours, and with no Pixel in place Meta never learns who actually bought. FS Labs closes all of those holes at once.
The problem isn't the content. It's everything after it.
You're at the top on Instagram — and the money disappears on the way down from that peak. It leaks in four separate places.
No measurement, blind algorithm
Without Meta Pixel and the Conversions API, Meta optimises for clicks rather than purchases. So as your budget grows, the algorithm gets better at finding the wrong person. This is the most expensive item of the four.
Retargeting is fully switched off
With no Pixel you can never reach the person who browsed and didn't buy. That's the cheapest-converting slice of paid advertising, and it isn't running at all.
The sale dies in the DMs
Conversion actually happens in the DMs, and that channel is one hundred per cent manual. The "how much?" message waits three hours while the customer buys elsewhere.
One link in the bio, and it's empty
There's either no link or a link tree. No catalogue, no cart, no booking. The interest you generated finds nowhere to land and dissolves.
Four parts that turn Instagram into a sales channel.
They work together; none of them fixes this problem on its own.
Sales Page & Catalogue
A real destination for the person arriving from Instagram: product or service, price, cart or booking. A page that loads in a second on mobile and has one job — selling.
Meta Pixel + Conversions API
We feed every view, add-to-cart and purchase back to Meta. Since the iOS privacy changes the Pixel alone isn't enough; without server-side CAPI your measurement stays incomplete.
DM & Comment Automation
24/7 replies through the official Instagram Messaging API: instant answers to incoming questions, comment-to-DM flows, price and stock replies, and routing to a booking or a cart.
Retargeting & Win-back
Custom audiences for people who browsed without buying, reminders for abandoned carts, lookalikes built from past customers. We switch on the cheapest-converting part of your spend.
How much leaks away every month?
Enter three numbers, tick four boxes. Everything is calculated in your browser — nothing is sent anywhere. The assumptions behind the result are printed underneath it; this is an estimate, not a guarantee. Use whatever currency you spend in.
We run the ads. But first we build what they land on.
We manage your Meta (Instagram/Facebook) and Google Ads campaigns. Your ad budget stays in your own account — you own it and you see every unit of spend in your own dashboard. Our management fee is 15% of your ad spend.
But we keep the order right: we don't start campaigns before the infrastructure exists. Running ads while the landing page, the measurement, the DM automation and the retargeting are missing is burning money — switching agencies alone changes nothing, because the problem isn't the campaign, it's what happens after it. And we won't tell you we'll triple your budget; the only thing we measure is the revenue that spend produced.
One technical note, because this is where people get burned: we build DM automation on the official Instagram Messaging API. There are grey-market tools that log into your account and run a bot; they breach Meta's rules and can get your account disabled. We won't put an account carrying a five-figure monthly ad spend at that risk. The official route requires Meta app review and a business account — we build that into the timeline from day one.
There's an adjacent problem this page deliberately doesn't cover: not showing up at all when someone searches for you. If a business paying for ads has no digital footprint on Google, on maps, or in AI search, fixing the four leaks above isn't enough — when the ads stop, nothing remains. That's a separate job, and it's covered on the AI visibility page.
Build your digital footprint →We built what the ad lands on. But what does the ad run on?
Most of a campaign visual's value sits in a single line: price, instalments, date. For a long time AI image models could not render that line legibly — the text came out broken and the file went in the bin. Now they can. What changed is not aesthetics but usability: a first draft is measured in minutes instead of days, and the bottleneck moved from production to the brief. That is the line we set up — and it sits inside the monthly engagement, not billed as a separate item.
Brand kit
Colour codes, fonts, logo files and tone rules collected in one place. Every visual comes out of the same source — the "this doesn't look like us" argument ends here.
Locked template
Visuals are not generated from scratch each time. Layout and prompt template stay fixed, only the campaign copy changes. Same structure, different campaign; the layout never drifts.
Variant set
You cannot test with a single visual. The monthly scope is 2 campaigns × 3 formats: feed (1:1), story/reels (9:16) and a headline variant — six assets a month, so Meta actually has something to compare.
Human sign-off
Price, instalment, date and legal disclaimer lines are checked by a person before anything goes live. If the model gets a number wrong, the ad doesn't pay for it — you do. This step is not negotiable.
The limits, stated up front. We do not have AI generate third-party brand assets — another company's logo, a bank card, a storefront sign. That needs brand permission, and an imitation creates legal exposure. This line is also not a replacement for product photography: if your actual product has to be visible, it gets photographed, and the generated image builds the frame around it. And as the box above says, we do not run your campaigns — we build the material and the place it lands. The scope is written down up front too: 2 campaigns × 3 formats = 6 assets per month. Anything beyond that is a separate conversation — we put the number in the contract so nobody has to argue later about what was included.
Let's see if your brand kit is ready →Live in 3 steps
15-min intro
We look at your account, your ad budget and your inbound DM traffic, and find which hole is bleeding hardest.
Demo
We show a sales page draft and a DM assistant demo running on your own products and prices. Free, no commitment.
Launch
Page, Pixel/CAPI, official API approval and retargeting audiences go live: 7 days of monitoring and 30 days of tuning included.
This month's ad budget is already spent.
Let's talk about how many people the same money will lose you next month. Free, no commitment — 15 minutes is enough.
💬 Let's talk on WhatsApp →